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Blue Badge

Development of Blue Badge’s Shopify Store with Advanced Features and Optimized Performance.

Blue Badge is a Shopify-based e-commerce platform serving customers in the United Kingdom for over three years. Built on the DAWN theme, the project focused on creating a highly customized, user-friendly website that reflects the brand’s offerings while maintaining excellent performance. The development process addressed various challenges, including custom functionalities, multi-market operations, and code maintainability.

  • health
  • Health & wellness
  • mobility aids industry
  • Custom Functionalities
  • Multi-Market Operations
  • Performance Optimization
  • Shopify +

Project Challenges

Customization Requirements

Implementing specific business needs, such as sorting functionality, custom headers, and announcement bars, while ensuring alignment with the overall user experience.

Multi-Market Operations

Managing pricing and product availability in different markets with local currencies and regulations.

Theme Limitations

Overcoming the inherent limitations of the DAWN theme to meet the client’s complex requirements.

Out-of-Stock Management

Displaying out-of-stock variants effectively without compromising user experience.

Performance Optimization

Ensuring the website maintained optimal speed and performance despite custom features and functionalities.

Bug Fixes and Stability

Identifying and resolving theme-related bugs to ensure smooth operations.

Code Maintainability

Building a maintainable codebase for future updates and scalability, even with extensive custom functionalities.

User Experience Enhancements

Implementing advanced features like displaying product variants as separate products on collection pages, custom swatches, and variant-specific image updates for product and recommended product sections.

Our Solutions

  • Custom Functionalities Developed features using Vanilla JavaScript and Liquid JS, such as
  • Custom announcement bar functionality.
  • Custom header design with a country selector.
  • Ascending and descending sort options on the homepage.
  • Product Variants and Swatches DDisplayed product variants as separate items on collection pages.
  • Added custom swatches on PDPs and recommended product sections, ensuring images update dynamically based on the selected variant.
  • Multi-Market Support Integrated a country and currency selector to provide localized experiences for users.
  • Third-Party App Integrations Integrated Klaviyo for email campaigns and popups.
  • Used Judge.me Reviews for social proof.
  • Added the Tolstoy app for video content on product pages.
  • Integrated Wishlist and Smart Product & Filter apps to enhance user engagement and navigation.
  • Performance Optimization/strong> Used CDN for faster load times and lazy loading for images.
  • Optimized Liquid JS logic for price and market changes, ensuring smooth performance.
  • Bug Fixes and Stability Resolved theme-related bugs to maintain stability and ensure a seamless shopping experience.
  • Code Maintainability Wrote clean, modular code to simplify future updates and improve readability.
  • Fully Responsive Design Ensured all customizations were mobile-friendly and optimized for different devices.

Our Services

Our Strategy

Fast and Scalable Platform

Built a high-performance Shopify store optimized for scalability and long-term growth.

Clean and Maintainable Code

Developed modular and well-documented code to support future updates and scalability.

Interactive User Experience

Enhanced UX with features like custom headers, announcement bars, and variant-specific images.

Localized User Experience

Integrated a country and currency selector to meet multi-market requirements.

Seamless Navigation

Improved product discovery with advanced filters and wishlist functionality.

Engaging Content

Added Tolstoy video content on PDPs to improve product storytelling and engagement.

Optimized Performance

Used CDN, lazy loading, and optimized logic to enhance load times and reduce bounce rates.

Iterative Refinement

Continuously improved features based on client feedback to ensure a successful outcome.

Results

Enhanced Navigation and UX Custom headers, announcement bars, and advanced filters improved usability and navigation.

Localized Experience The country and currency selector provided a personalized shopping experience for multi-market customers.

Improved Product Visualization Dynamic variant displays and swatches enhanced product visualization and decision-making.

Boosted Engagement Integrations like Tolstoy and Wishlist apps increased user engagement and retention.

Optimized Performance CDN and lazy loading ensured fast load times, reducing bounce rates and improving SEO rankings.

Scalable and Maintainable Code Modular code allowed for easy updates and ensured long-term scalability.

Ongoing Success

The Blue Badge Shopify store now offers an optimized, user-friendly platform with advanced customizations and performance enhancements. These updates align with the brand’s vision, providing a seamless shopping experience for its customers in the healthcare and mobility aids industry.

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