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Teachatea

Development of Teachatea’s Shopify Store with Custom Functionalities and Multilingual Support.

Teachatea is a luxury tea brand offering premium tea products to customers in the United States, Hong Kong, and China. Built on the Shopify platform with the Prestige theme, the store has been operational for over seven years. The project involved enhancing the existing store with custom functionalities, multilingual support, and optimized user experience to cater to a global audience.

  • Food
  • Multilingual Support
  • Performance Optimization
  • Shopify +
  • Theme Customization

Project Challenges

Customization Requirements

Implementing specific business needs for custom features such as FAQ sections, recently viewed products, and recommended products.

Multilingual and Currency Support

Adding language support for English and Chinese and integrating a currency converter for seamless international shopping.

Dynamic Product Page Functionality

Ensuring the 'Add to Cart' button only appears after a variant is selected to improve user experience and avoid purchase errors.

Filter and Navigation Customization

Developing custom filters on the collection page to allow users to search for products using tags like caffeinated or caffeine-free options.

Bug Fixes in Language Switching

Resolving issues where the "zh" query string was incorrectly added during Chinese language navigation.

Mega Menu Customization

Designing a visually appealing and intuitive mega menu for better navigation across the store’s diverse product categories.

Performance Optimization

Enhancing site speed to reduce bounce rates and improve user satisfaction across devices.

Code Maintainability

Creating a clean and maintainable codebase for ongoing updates and scalability.

Our Solutions

  •  Multilingual and Currency Support Integrated Langify for seamless English and Chinese translations. Added a currency converter to the header, allowing customers to view product prices in their preferred currency.
  • Custom Functionalities Developed custom sections for Recently Viewed Products and Recommended Products to improve product discovery. Designed a custom FAQ section for easy navigation and improved customer support. Implemented logic to ensure the 'Add to Cart' button appears only after a variant is selected.
  • Filter and Navigation Enhancements Created custom filters on the collection page, allowing products to be searched by tags such as caffeinated or caffeine-free. Designed a visually engaging Mega Menu to simplify navigation and highlight product categories.
  • Bug Fixes Resolved language-switching issues, ensuring the "zh" query string was handled correctly during Chinese navigation.
  • Performance Optimization Implemented lazy loading for images, CDNs, and optimized code to ensure fast load times across all devices.

Our Services

Our Strategy

Clean, Maintainable Code

Ensured all code was modular and well-documented for easier updates and scalability.

Performance Optimization

Used CDNs, lazy loading, and optimized scripts for faster load times and improved user retention.

Enhanced Multilingual Support

Leveraged Langify to provide seamless translations and localized experiences for English and Chinese customers.

Dynamic Product Pages

Implemented conditional logic to improve the user experience on PDPs, ensuring the 'Add to Cart' button displayed only after a variant selection.

Custom Navigation and Filters

Designed an intuitive mega menu and advanced filters for better product discovery.

Iterative Refinement

Conducted regular feedback sessions to refine and improve the store’s functionalities.

User-Centric Features

Focused on customer convenience with features like recommended products, recently viewed products, and detailed FAQs.

Mobile Optimization

Ensured the store was fully responsive, providing a seamless shopping experience across devices.

Results

Improved Global Reach Multilingual support and currency conversion increased accessibility and engagement from international customers.

Enhanced Navigation Custom mega menu and filters improved product discoverability and reduced navigation time.

Higher Engagement Rates Recently viewed and recommended product features encouraged repeat visits and improved purchase intent.

Better User Experience Optimized PDPs and performance enhancements led to a smoother and more enjoyable shopping experience.

Faster Load Times Performance optimizations resulted in significantly reduced bounce rates and increased customer satisfaction.

Ongoing Success

The Teachatea Shopify store exemplifies how tailored solutions can transform an e-commerce platform into a global shopping destination. By integrating multilingual support, advanced navigation features, and performance optimizations, we created a store that resonates with customers across different regions. Teachatea’s user-friendly design and engaging features have positioned it as a leader in the luxury tea industry, ensuring long-term growth and customer loyalty.

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