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Floorspan

Optimizing Floorplan Contracts’ WordPress Site for Performance & User Experience

Floorplan Contracts, a trusted provider of precast concrete flooring solutions, required a high-performance WordPress website to effectively showcase its services. Our custom WordPress development focused on optimizing site performance, enhancing UX/UI, and ensuring seamless navigation for potential clients. With a user-friendly design, improved loading speeds, and clear service presentations, the website now serves as a powerful digital platform for Floorplan Contracts’ design, manufacturing, and installation expertise. This project demonstrates how tailored web solutions can elevate a brand’s online presence and drive engagement in the construction industry.

  • Construction
  • Acf plugin
  • Elementor
  • Speed Optimization

Project Challenges

Slow Page Load Speeds:

The site needed better optimization to handle high-quality images and technical content.

Tailored User Experience:

Different client types (home builders vs. self-builders) required customized navigation and content.

Mobile Responsiveness:

The site needed a fully optimized mobile experience.

SEO & Visibility:

Improved on-page SEO to attract more industry-specific traffic.

Conversion Optimization:

Encouraging inquiries and leads through a well-structured contact system.

Our Solutions

  • Performance & Speed Optimization : Integrated NitroPack for advanced caching, image compression, and script optimization.  Applied lazy loading to improve page speed without affecting content quality.

  • Custom WordPress Enhancements :  Designed a structured homepage with a clear value proposition and CTA. Created dedicated service pages for different client types (home builders vs. self-builders).
  • Mobile-Friendly & UX/UI Improvements :  Enhanced mobile responsiveness for seamless browsing across devices.
  • SEO & Lead Generation Enhancements : Optimized meta titles, descriptions, and alt texts for better search rankings.
  • Continuous Monitoring & Maintenance : Set up Google Analytics and NitroPack performance reports for ongoing tracking.

Our Services

View All Services

Our Strategy

Speed & Performance Optimization

We have integrated NitroPack for caching and optimization, ensuring fast-loading pages. Lazy loading has been implemented for images and videos, reducing initial load times. Additionally, we have cleaned up scripts and the database to enhance overall performance.

Tailored User Experience

A custom navigation system has been designed to cater specifically to home builders and self-builders. The website features an interactive project showcase, allowing users to explore projects in detail. With a mobile-first design approach, the site ensures a seamless experience across all devices.

Lead Generation & SEO

Service pages have been optimized for search engines to enhance visibility and ranking. Strategic CTA placement has been implemented to drive conversions effectively. Additionally, lead capture forms with dynamic fields have been added to improve user engagement and data collection.

Security & Reliability

To ensure a secure browsing experience, we have implemented SSL encryption across the website. Regular security audits and updates are performed to safeguard user data and maintain reliability. Additionally, automated backups are in place to prevent data loss and ensure business continuity.

Results

50% Faster Load Times NitroPack optimization drastically improved site speed.

Higher SEO Rankings Improved on-page SEO boosted organic traffic.

Increased User Engagement Tailored navigation and mobile optimization enhanced user experience.

More Leads & Inquiries Optimized contact forms improved conversion rates.

Ongoing Success

Floorplan Contracts now operates on a high-performance WordPress website, optimized for speed, SEO, and lead generation. With continuous monitoring and improvements, the site remains a valuable asset for attracting and converting potential clients.

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