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Rava-baya

Rava-Baya’s Shopify Store: Custom Development and Performance Optimization

Rava-Baya is a leading fashion e-commerce store operating in the United States for the past six years. Built on Shopify and leveraging the Impulse theme, the store required significant customization to enhance functionality, improve user experience, and optimize performance. Key features include advanced product filtering, custom swatches, a multilingual interface, and a responsive, mobile-first design.

  • Fashion
  • Advanced Filters
  • Liquid JS
  • Responsive Design
  • Shopify +
  • Theme Customization

Project Challenges

Customization Requirements

Implementing business-specific functionalities while maintaining an intuitive shopping experience.

Multi-Market Operations

Managing product pricing and availability while ensuring compliance with US market regulations.

Theme Limitations

Overcoming the restrictions of the Impulse theme to integrate unique custom features such as product variants displayed separately on collection pages.

Out-of-Stock Management

Effectively displaying unavailable variants while maintaining a seamless user interface.

Performance Optimization

Enhancing website speed and stability despite complex custom functionalities.

Bug Fixes and Stability

Resolving theme-related bugs and ensuring a flawless shopping experience.

Code Maintainability

Developing a scalable and easily maintainable codebase for future updates.

User Experience Enhancements

Creating an engaging and dynamic shopping experience by implementing Custom swatches that dynamically update product images when a color is selected. Recommended products that change images based on user selection.

Our Solutions

  • Custom Functionalities Developed and implemented advanced features using Vanilla JavaScript and Liquid JS, including Custom Announcement Bar to highlight promotions and updates Custom Mega Menu for enhanced navigation From-Scratch Site Development tailored to the client’s vision Custom Size Guide Page for better customer experience Custom FAQ Page to address customer queries efficiently Advanced Filters on collection pages for seamless product discovery Langify App Integration to support multilingual capabilities
  • Mobile OptimizationImplemented lazy loading and optimized image rendering for faster load times.Ensured full responsiveness across all screen sizes.
  • Enhanced Product Pages Added interactive swatches and dropdowns for better variant selection.Integrated recommended product logic for better cross-selling.
  • Advanced Search and FilteringIntegrated Shopify’s Search and Discovery app for predictive search.Implemented real-time filtering options to refine user searches
  • Performance OptimizationUsed CDN for improved site speed and lower load times Optimized Liquid JS logic for efficient price and market adjustments Integrated Trustpilot for credibility and trust enhancement
  • Subscription and Payment IntegrationIntegrated ShopPay app for secure, one-click payments

Our Services

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Our Strategy

Clean, Maintainable Code

Modular Liquid JS for easy updates and modifications. Optimized logic to enhance efficiency.

Performance & Speed Optimization

Implemented CDN for faster content delivery. Used lazy loading for images to improve load times. Minified CSS/JS to reduce page load delays.

Advanced Search & Filtering

Integrated Search and Discovery App for predictive search. Optimized filters for product categories.

Multi-Market Adaptability

Integrated a currency converter for seamless transactions. Ensured compliance with U.S. e-commerce regulations.

Enhanced Checkout & Customer Experience

Trustpilot & Okendo integration for customer feedback. Navidium integration for shipping security. Klarna financing integration for flexible payment options.

Results

Faster Page Load Speeds Improved Google PageSpeed Insights scores

Enhanced User Engagement Increased session durations and reduced bounce rates.

Higher Conversion Rates Streamlined navigation and faster checkout led to increased purchases.

Improved Multi-Market Operations Seamless pricing and currency adaptation.

Optimized for Future Growth Scalable codebase and structured integrations.

Ongoing Success

Shopify Store Customization & Theme Development,Custom Feature Development (Dropdowns, Quizzes, Affiliates) Advanced UX/UI Enhancements,Speed Optimization & Performance Tuning,Search & Discovery Optimization,App Integrations (Navidium, Klarna, Okendo, Klaviyo),Browser Caching & Lazy Loading Implementation, SEO & Structured Data Enhancements

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