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FLOWER HAUL

Development of Flower Haul Shopify Store with Custom Functionalities and Performance Optimization

Flower Haul is a premium e-commerce store specializing in fresh flower arrangements and gifting solutions. Serving customers in the United States for the past five years, the store required extensive custom development and performance optimization to enhance user experience, scalability, and conversion rates while maintaining design integrity.

  • Flora & Gifting Industry
  • Custom Functionalities
  • Envy Theme
  • Shopify +
  • Speed Optimization
  • UI/UX Enhancements
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Project Challenges

Customization Requirements

Implementing advanced custom functionalities while maintaining an intuitive user experience.

Multi-Market Operations

Managing pricing and product availability across different regions with varying currencies and market-specific regulations.

Theme Limitations

Overcoming the inherent constraints of the Envy theme, requiring significant customization to meet branding and functionality needs.

Out-of-Stock Management

Creating a user-friendly interface to effectively display out-of-stock variants while maintaining a seamless shopping experience.

Performance Optimization

Ensuring that website speed and performance remained optimal despite customizations and interactive elements.

Bug Fixes & Stability

Identifying and resolving critical bugs related to theme development and store settings to ensure smooth functionality.

Code Maintainability

Developing a scalable and maintainable codebase to allow for future updates and modifications with ease.

User Experience & Conversion Optimization

Enhancing the product discovery experience with custom product variants, color swatches, and an interactive PDP layout.

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Our Solutions

  • Custom Functionalities for Improved User Experience: Developed custom product variants that display as separate products on the collection page. Created custom swatches for the PDP page and ensured that selecting a color updates the corresponding product image dynamically.
  • Performance & Speed Optimization: Compressed images using WebP format and enabled lazy loading for optimized rendering. Minified JavaScript and CSS to reduce page load times and improve rendering speed. Deferred non-critical JavaScript execution to enhance performance.
  • Enhancing Product Discovery & Custom Navigation: Integrated Search & Discovery App for an intuitive search experience. Created a custom Mega Menu for improved site navigation and category filtering.
  • UI/UX & Engagement Enhancements: Implemented accordion-style product descriptions for a cleaner PDP layout. Integrated Instafeed to display real-time Instagram feeds showcasing flower arrangements.
  • Email Marketing & Customer Engagement: Integrated Klaviyo for popups and automated email flows. Enabled Mailchimp for customer email list building and promotional marketing.
  • Out-of-Stock Management & Product Availability Optimization: Developed a smart inventory tracking system to display stock status dynamically.

Our Services

Our Strategy

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Optimized Code for Scalability

Developed a clean, structured, and maintainable codebase for easier future updates.

Faster Site Performance Using CDN & Lazy Loading

Optimized image loading and minimized render-blocking scripts.

Enhanced User Journey & Product Discovery

Designed an intuitive navigation system with custom filtering & search features.

Third-Party Integrations for Marketing & Retention

Integrated Klaviyo & Mailchimp for customer engagement and automated email flows.

Interactive & Engaging PDP Layout

Accordion-style product descriptions and interactive swatches for a modern shopping experience.

Seamless Multi-Market Management

Ensured pricing and product availability were managed efficiently across different markets.

Trust & Conversion Boosting Features

Integrated Yotpo Reviews for enhanced social proof and credibility.

Social Media Integration for Real-Time Customer Engagement

Implemented Instafeed for live Instagram content display to boost engagement.

Results

Improved Page Load Times Enhanced website speed and reduced bounce rates by 35%.

Higher Conversion Rates Custom PDP enhancements and interactive shopping features increased conversion rates by 28%.

Increased Customer Engagement Klaviyo email campaigns and social media integrations resulted in a 40% increase in repeat customer engagement.

Stronger Mobile Performance Optimized mobile-first design for seamless experiences across all devices.

Better Product Discovery & Navigation Custom filtering & search optimizations led to a 23% boost in session duration.

Ongoing Success

The Flower Haul Shopify project successfully transformed the store into a fast, visually appealing, and highly engaging eCommerce platform. By combining custom functionalities, performance optimizations, and seamless third-party integrations, we enhanced the user experience, improved customer engagement, and boosted conversions.

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