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Highly Tuned Athletes

Development of Highly Tuned Athletes’ Shopify Store with Advanced Customizations.

Highly Tuned Athletes is an e-commerce platform built on Shopify using the Venture theme. Serving customers in Australia for over five years, the project aimed to create a fully responsive Shopify store tailored to the brand’s unique needs. The focus was on integrating custom features, enhancing usability, and ensuring high performance across all devices.

  • Fitness
  • health
  • Nutrition
  • sports
  • Mega Menu
  • Preorder Functionality
  • Shopify +
  • Swatch King Integration

Project Challenges

Custom Mega Menu

Developing a user-friendly, visually appealing mega menu in the header for seamless navigation.

Custom Image Section on Homepage

Creating a customizable image section on the homepage to showcase promotions and highlight the brand’s offerings.

Swatch King Integration

Integrating the Swatch King app to enhance variant swatch functionality across the store.

Preorder Functionality on PDP

Adding a preorder option on the Product Detail Page (PDP) to allow customers to reserve out-of-stock items.

Accordion for Product Details

Implementing accordion functionality to organize product details in a compact and user-friendly format.

Advanced Filters on Collection Page

Integrating the Searchanise app to provide dynamic filters, making it easier for users to navigate and find products.

Mailchimp Popup Integration

Adding a Mailchimp-powered popup for email collection to drive targeted marketing campaigns.

Responsive Design Across Devices

Ensuring the store was fully optimized for mobile, tablet, and desktop devices.

Our Solutions

  • Custom Mega Menu Designed and developed an intuitive mega menu in the header to improve navigation and highlight key product categories.
  • Custom Image Section on Homepage Built a flexible image section to showcase promotional banners, seasonal campaigns, and featured products on the homepage.
  • Swatch King Integration Integrated the Swatch King app to enhance swatch functionality, providing customers with an intuitive way to view and select product variants.
  • Preorder Functionality on PDP Implemented a preorder option on PDPs, enabling customers to reserve items and improving customer retention for out-of-stock products.
  • Accordion for Product Details Developed accordion functionality for PDPs to display product details, FAQs, and other information in an organized, space-saving manner.
  • Searchanise Integration for Filters Added dynamic filters on the collection page using the Searchanise app, allowing customers to filter products by attributes like size, color, and price.
  • Mailchimp Popup Integration Integrated a Mailchimp-powered popup for email collection, enhancing lead generation and email marketing capabilities.
  • Fully Responsive Design Ensured all customizations and functionalities worked seamlessly across devices, offering a consistent and user-friendly experience.

Our Services

Our Strategy

Fast and Scalable Platform

Built a high-performance Shopify store optimized for scalability and long-term growth.

CDN and Lazy Loading

Used CDN for faster load times and implemented lazy loading for images to enhance performance and reduce bounce rates.

Interactive User Experience

Added interactive features like the mega menu, swatches, and preorder functionality to boost customer engagement.

Dynamic Filtering Solutions

Focused on advanced filters to improve product discoverability and navigation.

Custom Functionality Integration

Seamlessly integrated apps like Swatch King, Searchanise, and Mailchimp to meet client requirements.

Clean Code Practices

Developed modular and maintainable code to support future updates and scalability.

Responsive Design

Prioritized mobile-first design principles to ensure an optimal experience across all devices.

Iterative Refinement

Continuously improved features and design based on client feedback to ensure a successful outcome.

Results

Enhanced Navigation The custom mega menu improved user experience by making navigation intuitive and seamless.

Improved Product Visualization Swatch King integration provided dynamic and visually appealing variant selection options.

Boosted Preorder Capabilities The preorder functionality increased customer retention for out-of-stock items, improving sales opportunities.

Advanced Filters Searchanise integration streamlined product discovery, enhancing customer satisfaction.

Engagement and Lead Generation Mailchimp-powered popups helped grow the email list and improve targeted marketing efforts.

Scalability and Maintainability Clean coding practices ensured the platform remains scalable and easy to manage for future updates.

Ongoing Success

The Highly Tuned Athletes Shopify store now features advanced customizations, a modernized design, and enhanced customer engagement tools. The responsive design and seamless functionality provide an exceptional shopping experience, aligning with the brand’s identity and goals. These updates ensure the platform is well-equipped to meet the demands of its growing customer base in the competitive Australian e-commerce market.

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