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Kerbholz

Development of Kerbholz’s Shopify Store with Enhanced UX and SEO Optimizations.

Kerbholz is a German-based company specializing in sustainable, minimalist fashion accessories, particularly wooden watches and eyewear. The project focused on redesigning and optimizing the e-commerce platform to reflect the brand’s commitment to sustainability, improve the user experience, and drive sales growth.

  • Accessories
  • Fashion
  • Lifestyle
  • Coupon Functionality
  • Klaviyo Integration
  • Mobile-First Design
  • SEO Optimization
  • Shopify +

Project Challenges

Coupon Functionality in Mini Cart

Implementing a user-friendly coupon application feature within the mini cart to allow for real-time discounts without disrupting the shopping process.

SEO and Performance Optimization

Enhancing the Shopify store's SEO to improve visibility and driving faster page load times to ensure a smoother user experience, especially on mobile devices.

Mobile-First Design and Responsiveness

Crafting a design that prioritizes mobile users, ensuring the site is responsive and functions seamlessly across all device types.

Dynamic User Interactions

Developing interactive features such as product filtering, cart updates, and variant swatches using JavaScript and AJAX for a fluid shopping experience.

Customer Engagement and Social Proof

Integrating Klaviyo for personalized email marketing and Yotpo for managing customer reviews to build trust and engage customers effectively.

Structured Data Integration

Implementing JSON-LD structured data to enable rich snippets that enhance product visibility in search results.

Streamlined Checkout Process

Ensuring that the coupon functionality and other interactive elements do not complicate the checkout process but instead make it more efficient.

Scalability and Code Maintainability

Writing clean, modular code that allows for easy updates and scalability as Kerbholz expands its product line and customer base.

Our Solutions

  • Coupon Functionality in Mini Cart Implemented a coupon code feature in the mini cart, allowing users to apply discount codes with real-time feedback without navigating to the checkout page.
  • SEO and Performance Enhancements On-Site SEO: Optimized meta titles, descriptions, and content for target keywords, improving visibility in search engines. Structured Data: Integrated JSON-LD structured data for product listings, enabling rich snippets in search results. Page Speed Optimization: Applied caching, image compression, and reduced render-blocking resources to improve load times and enhance user experience.
  • Mobile Optimization and Responsiveness Adopted a mobile-first design approach, ensuring seamless responsiveness and performance on mobile devices. Utilized lazy loading, CSS/JavaScript minification, and image compression to deliver a fast, smooth shopping experience for mobile users.
  • Dynamic User Interactions Leveraged JavaScript and AJAX for interactive features like real-time cart updates, dynamic product filtering, and variant swatches to improve usability.
  • Customer Engagement Tools Integrated Klaviyo for personalized email marketing campaigns. Integrated Yotpo to manage customer reviews and display ratings on product pages for social proof.

Our Services

Our Strategy

Clean, Maintainable Code

Developed modular, scalable code to enhance maintainability and facilitate future updates.

Mobile-First Approach

Focused on creating a responsive design with optimized performance for mobile users, who represent a significant share of Kerbholz’s audience

SEO Integration

Implemented structured data and optimized page elements to boost search engine rankings and improve organic visibility.

Enhanced User Engagement

Designed interactive, user-friendly features like real-time cart updates, filtering, and variant selection to create a seamless shopping experience.

Personalized Marketing

Leveraged Klaviyo to drive customer retention and engagement through targeted email campaigns.

Results

Improved SEO and Organic Traffic SEO enhancements resulted in higher Google rankings for relevant keywords, leading to sustained growth in organic traffic. Structured data improved product visibility through rich snippets, increasing click-through rates.

Enhanced User Experience The redesigned store provided a more engaging and streamlined shopping experience with features like dynamic filtering and real-time cart updates. Users could easily view product variants, apply discounts, and complete purchases with fewer clicks.

Increased Sales and Engagement The integration of Klaviyo and Yotpo enhanced customer retention and showcased social proof, encouraging trust and boosting conversions.

Ongoing Success

The Kerbholz Shopify store now offers a highly optimized and engaging platform that reflects the brand’s sustainability ethos. By combining performance enhancements, mobile-first design, and SEO strategies, the e-commerce site delivers an exceptional shopping experience while driving increased traffic and conversions. This case study demonstrates the importance of combining technical precision with customer-focused design to create a high-performing online store.

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