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MKBM Webshop

Development of MKBM Webshop’s Shopify Store with Advanced Features and Multi-Market Optimization.

MKBM Webshop is a Shopify-based e-commerce platform serving customers in Belgium, Denmark, Germany, Greece, Italy, Spain, the United States, the Netherlands, and France for over five years. Built on the MKBM theme, the store specializes in the fashion industry and required significant customizations to align with its global audience’s needs. The project focused on enhancing multi-market operations, optimizing user experience, and delivering seamless performance.

  • Fashion
  • Custom Functionalities
  • Multi-Market Support
  • Performance Optimization
  • Shopify +

Project Challenges

Customization Requirements

Implementing specific business needs, including custom functionalities, while maintaining a user-friendly experience.

Multi-Market Operations

Managing pricing and product availability across multiple countries with local currencies and market-specific regulations.

Theme Limitations

Overcoming the inherent limitations of the MKBM theme to deliver advanced custom functionalities.

Out-of-Stock Management

Effectively displaying out-of-stock variants without compromising the shopping experience

Performance Optimization

Ensuring optimal site speed and performance despite extensive customizations.

Bug Fixes and Stability

Identifying and resolving bugs related to theme development and market configurations to maintain smooth operations.

Code Maintainability

Developing a maintainable codebase to support future updates and modifications

Enhanced User Experience

Creating product variants to display as separate products on collection pages and implementing custom swatches for product and recommended product pages, ensuring dynamic image updates based on selected variants.

Our Solutions

  • Custom Functionalities Developed features for an announcement bar, product variants, integration with Tolstoy video app, and multilingual experience.
  • Multi-Market Operations Implemented region-specific pricing and product availability, ensuring a localized shopping experience for each market.
  • Bug Fixes and Stability Resolved bugs related to theme development, store settings, and market configurations to ensure smooth functionality.
  • Maintainable Theme Code Improved code readability and maintainability, enabling easier future modifications and scalability.
  • Customization Settings Provided customization settings for custom functionalities, allowing the client to manage the store’s look and feel effortlessly.
  • Third-Party Integrations Integrated Tolstoy for product videos, Trustpilot for customer reviews, and Wishlist for enhanced user engagement.
  • Advanced Filtering Options Integrated Smart Product & Filter app for advanced filtering on collection pages, improving product discoverability.
  • Performance Optimization Used CDN for faster load times and lazy loading for images to enhance performance and reduce bounce rates.

Our Services

Our Strategy

Fast and Scalable Platform

Built a high-performance Shopify store optimized for scalability and global operations.

Clean and Maintainable Code

Developed modular and well-documented code for easier updates and scalability.

Localized User Experience

Implemented a custom language translator and region-specific pricing to cater to diverse audiences.

Dynamic Product Features

Enhanced product visualization with dynamic swatches and variant-specific image updates.

Interactive User Engagement

Integrated Tolstoy for product storytelling and Wishlist for better customer retention.

Optimized Filtering Options

Improved product discovery with advanced filtering tools on collection pages.

Performance Optimization

Leveraged CDN, lazy loading, and optimized code to enhance load times and reduce bounce rates.

Iterative Refinement

Continuously improved features based on client feedback to ensure project success.

Results

Enhanced User Experience Custom swatches, dynamic image updates, and product videos improved the shopping journey.

Localized Shopping Experience Region-specific pricing and multilingual support tailored the store to diverse markets.

Improved Product Discoverability Advanced filtering options streamlined product navigation and boosted customer satisfaction.

Increased Engagement and Retention Features like Wishlist and product reviews encouraged repeat purchases.

Optimized Performance CDN and lazy loading enhanced load times, improving user satisfaction and SEO rankings.

Scalable Codebase Clean, maintainable code ensured long-term scalability and ease of updates.

Ongoing Success

The MKBM Webshop now features advanced customizations, a seamless multi-market experience, and optimized performance. These updates align with the brand’s vision and ensure continued success in the competitive fashion industry.

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