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OPENMILE

Development of Openmile Shopify Store with Custom Functionalities and Performance Optimization

Openmile is an e-commerce store built on the Shopify SaaS platform. Currently live and using the DAWN theme, the store has been serving customers in the Netherlands and Italy for the past one year. The project required extensive customization and optimization to enhance user experience, improve functionality, and streamline operations across multiple markets.

  • Transportation industry
  • Custom Functionalities
  • Dawn Theme
  • Shopify +
  • Speed Optimization
  • UI/UX Enhancements
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Project Challenges

Customization Requirements

Understanding and implementing specific business needs for custom functionalities while ensuring alignment with overall user experience.

Multi-Market Operations

Managing pricing and product availability across multiple countries (Netherlands and Italy), requiring careful consideration of local currencies and market-specific regulations.

Theme Limitations

Overcoming the inherent constraints of the DAWN theme, requiring significant customization to meet branding and functionality needs.

Out-of-Stock Management

Effectively displaying out-of-stock variants while maintaining a user-friendly interface.

Performance Optimization

Ensuring that website speed and performance remained optimal despite customizations and interactive elements.

Bug Fixes & Stability

Identifying and resolving various bugs related to theme development and store settings to maintain a smooth operation.

Code Maintainability

Developing a scalable and maintainable codebase to allow for easy updates and modifications.

User Experience & Conversion Optimization

Enhancing the overall shopping experience by implementing custom product variants, color swatches, and interactive PDP layouts.

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Our Solutions

  • Custom Functionalities for Improved User Experience: Developed custom product variants that display as separate products on the collection page. Created custom swatches for the PDP page and ensured that selecting a color updates the corresponding product image dynamically.
  • Performance & Speed Optimization: Compressed images using WebP format and enabled lazy loading for optimized rendering. Minified JavaScript and CSS to reduce page load times and improve rendering speed. Deferred non-critical JavaScript execution to enhance performance.
  • Enhancing Product Discovery & Custom Navigation: Developed a custom banner section for promotional offers and branding. Created a custom announcement bar for real-time updates and important messages.
  • UI/UX & Engagement Enhancements: Designed a fully responsive and mobile-friendly layout to ensure seamless navigation across all devices. Integrated the Tolstoy app for engaging customer interactions and marketing videos.
  • Multi-Language & Localization Features: Integrated T Lab - AI Language Translate app to support multiple languages for international customers.
  • Order Tracking & Customer Experience Optimization: Integrated the Parcel Panel app to provide customers with real-time shipment tracking and updates.
  • Review & Social Proof Enhancements: Integrated Judge.me Reviews to display user-generated product reviews, enhancing credibility and conversions.

Our Services

Our Strategy

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Optimized Code for Scalability

Developed a clean, structured, and maintainable codebase for easier future updates.

Faster Site Performance Using CDN & Lazy Loading

Implemented Shopify’s CDN to ensure faster page loads.

Enhanced User Journey & Product Discovery

Designed an intuitive navigation system with custom filtering & search features.

Trust & Conversion Boosting Features

Integrated Trustpilot and Judge.me Reviews for enhanced social proof and credibility.

Results

Improved Page Load Times Enhanced website speed and reduced bounce rates.

Higher Conversion Rates Custom PDP enhancements and interactive shopping features increased conversion rates.

Increased Customer Engagement AI-powered translations and interactive product discovery improved customer satisfaction.

Stronger Mobile Performance Optimized mobile-first design for seamless experiences across all devices.

Better Product Discovery & Navigation Custom filtering & search optimizations led to an increase in session duration.

Ongoing Success

The Openmile Shopify project successfully transformed the store into a fast, visually appealing, and highly engaging eCommerce platform. By combining custom functionalities, performance optimizations, and seamless third-party integrations, we enhanced the user experience, improved customer engagement, and boosted conversions.

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