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Prolux Cleaners

Development of Prolux Cleaners Shopify Store with Custom Functionalities and Optimized Performance

Prolux Cleaners is a leading e-commerce store based in the United States, specializing in cleaning and laundry services. Built on the Shopify SaaS platform, the store leverages the Refresh theme and offers a fully customized, user-friendly shopping experience. With a focus on efficient functionality, Prolux Cleaners serves a diverse customer base while integrating advanced features such as customized product variants, a dynamic product page, and third-party integrations.

  • Accessories
  • Electronics
  • Custom Functionalities
  • Klaviyo Integration
  • Performance Optimization
  • Responsive Design
  • Shopify +
  • Theme Customization

Project Challenges

Customization Requirements:

Tailoring specific business needs to align with the client’s vision while enhancing the user experience was a primary challenge, particularly for custom features like product variants, dynamic swatches, and personalized recommendations.

Multi-Market Operations

Managing product availability and pricing across the United States with different market-specific regulations and payment methods required careful attention to local demands.

Theme Limitations

The Refresh theme had inherent restrictions, necessitating extensive custom development to meet Prolux Cleaners' functionality and branding needs.

Out-of-Stock Management

Displaying out-of-stock variants while maintaining a seamless and intuitive interface proved to be a challenge that had to be handled without impacting user experience.

Performance Optimization

Ensuring a smooth and fast load time across devices with the integration of custom features was essential to prevent slow site speeds that could negatively affect user engagement.

Bug Fixes and Stability

Resolving bugs related to theme settings and custom features to ensure smooth store operations was a crucial task.

Code Maintainability

Developing a maintainable, scalable codebase to ensure ease of future updates and modifications was critical.

User Experience

Integrating complex features like product variants, custom swatches, and dynamic image changes presented significant challenges in delivering an optimal user experience.

Our Solutions

  • Custom Functionalities We closely collaborated with Birdman to develop and implement various custom features tailored to their business needs. Using Vanilla JavaScript and Liquid JS, we built a custom announcement bar to highlight promotions, enhancing customer engagement.
  • Mobile Optimization We ensured that the store was mobile-friendly, using strategies like lazy loading and deferred JavaScript to improve mobile load times and responsiveness.
  • Enhanced Product Pages We customized product pages by adding swatches and dropdowns for variant selection, showing corresponding images based on the color or variant chosen, and integrating recommended products.
  • Advanced Search Functionality A custom search bar was added to the header, allowing for predictive search results and making it easier for customers to discover products quickly.
  • Performance Optimization We optimized the site’s performance by using CDNs, implementing caching, and optimizing JavaScript, ensuring faster load times and a smoother user experience.
  • Integrated Apps For seamless product discovery, we utilized Shopify’s Search and Discovery app, enabling advanced search and filtering capabilities. To provide secure and flexible payment options, we integrated PayPal, ensuring a smooth checkout experience.

Our Services

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Our Strategy

Performance Optimization

CDN integration and lazy loading techniques ensured minimal loading times and optimized performance.

Enhanced Performance

Using performance-enhancing techniques like lazy loading and CDN, we ensured fast load times, especially for mobile users, increasing engagement.

Liquid JS

We utilized Liquid JS to handle dynamic logic for price changes and market-specific adjustments, ensuring a smooth shopping experience for all customers.

Custom Functionalities

Advanced custom functionalities like the product variant display, custom swatches, and discount prices were created to match Birdman’s business requirements.

App Integration

We integrated various apps, including Klaviyo for marketing automation and Yotpo Reviews for social proof and customer engagement.

Results

Improved User Experience Customizations tailored to the client’s business needs enhanced product discoverability and improved the overall shopping experience.

Boosted Conversion Rates Features like custom product variants, recommended products, and discount price functionality led to improved conversions and customer satisfaction.

Optimized SEO With app integrations and SEO improvements, Birdman’s visibility increased, leading to a noticeable growth in organic traffic.

Ongoing Success

The Birdman Shopify store successfully blends custom functionalities, advanced search tools, and performance optimizations to create a robust e-commerce platform for the sports and motorsports industry. With custom product displays, mobile-first design, and app integrations, the store offers a seamless shopping experience that meets both business and user needs. These customizations have positioned Birdman for continued growth in the competitive sports e-commerce market in the United States.

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