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Submerge Ice Bath

Submerge Ice Bath's Shopify store by overcoming performance challenges, implementing custom features, and delivering a seamless user experience that boosted engagement and conversions.

Submerge Ice Bath offers high-quality, premium ice baths designed for athletes, fitness enthusiasts, and wellness seekers. Their products provide cold therapy solutions that aid in recovery, reduce inflammation, and improve performance. The brand required a robust e-commerce solution that reflected its premium offering while ensuring smooth customer journeys and high conversion rates.

  • Health & Wellness
  • Custom Product Customization
  • Live Preview
  • Mobile Optimization
  • Shopify +
  • UI/UX Design

Project Challenges

User Experience Optimization

The client needed a Shopify store that provided an intuitive, fast, and responsive browsing experience.

Custom Product Features

The site required custom functionalities for product subscriptions, variant displays, and dynamic content.

Performance Issues

Slow loading times and unoptimized assets impacted customer engagement.

Subscription Integration

A flexible subscription model with multiple frequency options was essential.

Internationalization

The brand wanted to cater to a global audience with multilingual support.

Our Solutions

  • Custom Functionalities Custom Announcement Bar for promotions and updates. Custom Mega Menu for intuitive navigation. Built the Site from Scratch with optimized performance. Dedicated FAQ Page for customer inquiries. Klaviyo Popup Integration to boost email signups. Advanced Filters on Collection Page for improved product discoverability. Spin-and-Win Wheel Integration for interactive engagement. Custom Add-to-Cart Events Script to enhance tracking and conversions.
  • Mobile Optimization Used image compression, lazy loading, and deferred JavaScript to improve load times on mobile. Ensured full responsiveness across all devices.
  • Enhanced Product Pages Implemented color swatches for dynamic variant selection. Ensured selecting a color updates the corresponding product image and applies to recommended products.
  • Performance Optimization Leveraged CDNs, caching, and JavaScript optimization to enhance site speed. Optimized JavaScript execution to reduce page load times.
  • Advanced Search and Filtering Integrated Shopify's Search and Discovery App for an enhanced filtering experience.
  • Checkout and Payment Integration Integrated Klarna for a seamless checkout experience. Enabled Track Order App for improved order tracking.

Our Services

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Our Strategy

Discovery & Research

Understood the brand’s needs, audience, and industry best practices.

Design & Development

Customized the Shopify theme with user-centric design principles.

Performance Optimization

Implemented technical optimizations for faster load times.

Subscription Model Integration

Seamlessly integrated Firmhouse, providing options for one-time and recurring purchases.

Localization

Enhanced reach with multilingual support, ensuring broader customer engagement.

Results

30% Increase in Conversions Optimized UX and faster loading times led to higher sales.

40% Faster Page Load Speed Performance enhancements significantly improved user retention.

Seamless Subscription Experience Flexible subscription options increased customer lifetime value.

Global Reach Multilingual support resulted in a 25% increase in international traffic.

Ongoing Success

By understanding Submerge Ice Bath's unique business needs, we delivered a fully optimized Shopify solution that enhanced customer experience, boosted conversions, and supported global expansion. The result was a robust, scalable e-commerce store perfectly aligned with the brand’s vision and growth ambitions.

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