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How2Become

Optimizing How2Become’s E-Commerce Platform with Custom Functionalities

How2Become is the UK’s leading platform for career guidance and recruitment preparation, specializing in digital products like career guides, courses, and mock assessments. The goal was to optimize their WooCommerce store, adding custom features to enhance user experience, streamline career guidance, and improve conversion rates.

  • Education
  • Custom Product Customization
  • Live Preview
  • Mobile Optimization
  • Shopify +
  • UI/UX Design

Project Challenges

E-Commerce Functionality

The need to optimize WooCommerce for managing and selling a variety of digital products including career guides, courses, and mock assessments.

Custom Functionalities

Developing interactive and personalized features to enhance user engagement, including a career assessment system and learning progress tracking.

Performance Optimization

Improving site speed and handling high traffic, especially during peak periods of course registrations and career material access.

User Experience & Navigation

Creating an intuitive layout for the career materials, ensuring that users could easily find and navigate through the various products.

Checkout & Conversion Optimization

Reducing cart abandonment rates by streamlining the WooCommerce checkout process and implementing effective conversion techniques.

Subscription Model Implementation

Integrating a subscription-based content model to offer premium career preparation materials and courses to users.

Multi-Device Optimization

Ensuring a seamless and responsive design for mobile and tablet users, addressing the significant share of mobile traffic.

Security and Data Protection

Enhancing the security of user data and ensuring that the platform adheres to GDPR and other privacy regulations.

Our Solutions

  • WooCommerce Customization Enhanced WooCommerce to manage digital products efficiently.
  • Custom Functionalities for Career Guidance Developed an interactive quiz system to assess career readiness. Integrated dynamic progress tracking for users taking courses or engaging in career preparation activities.
  • Performance Optimization Optimized images, caching, and reduced unnecessary scripts to improve website speed.
  • User Experience Enhancements Implemented a structured navigation menu for easy access to career guides, courses, and assessments.
  • Checkout & Conversion Optimization  Streamlined the WooCommerce checkout process for faster and more efficient transactions.
  • Ongoing Maintenance & Support Regularly updated plugins and themes for security and performance.

Our Services

View All Services

Our Strategy

WooCommerce Optimization

Custom product organization for digital resources. Subscription-based access system for premium users.

Interactive Career Preparation Tools

Developed custom quizzes and assessments to guide users in their career path. Implemented progress tracking to enhance user engagement and learning experience.

Performance & Speed Enhancements

Integrated CDN, caching, and optimized scripts for faster page load times. Improved database performance to handle high traffic without compromising speed.

Enhanced User Experience

Created an intuitive and user-friendly navigation structure for career guides, interviews, and assessments. Integrated Trustpilot for social proof and to build trust among users.

Conversion Rate Optimization

Simplified checkout process to reduce cart abandonment. Enabled multiple payment options for greater flexibility.

Results

90

40% Faster Load Times: Optimized site performance for a smooth and fast browsing experience.

Higher Engagement Rates: Interactive career quizzes and progress tracking significantly improved user retention and engagement.

Reduced Cart Abandonment: Streamlined checkout and recovery emails contributed to a noticeable increase in conversions.

Improved Search & Navigation: Users can now easily find relevant career resources with enhanced search functionalities.

Stable & Secure Platform: Regular updates and optimizations ensure long-term reliability and security.

Ongoing Success

How2Become now operates on a fully optimized and scalable WooCommerce platform, providing a seamless experience for users preparing for career selection processes. Our continuous support and performance monitoring ensure the site remains a top destination for career success in the UK.

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