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Godsavequeens

Development of God Save Queens’ Multi-Store Shopify Solution with Custom Themes and Enhanced Performance

God Save Queens is an internationally recognized fashion brand with multiple regional e-commerce stores, including domains in the UK, Europe, and Poland. The project involved developing custom themes for all three stores, ensuring consistent functionality and design while enhancing the user experience across different regions. My involvement started with bug fixing and evolved into a complete redesign of the websites, alongside significant performance and functionality upgrades.

  • Custom Theme Development
  • JavaScript Optimization
  • One-Page Checkout Integration
  • Responsive Design
  • Shopify +

Project Challenges

Theme Files Issue:

The original Prestige theme files were deleted, leading to complications with the Shopify framework as all website data is appended through JavaScript.

One-Page Checkout Integration:

Integrating a one-page checkout required precise adjustments to ensure compatibility with the existing features and third-party apps.

Dynamic Content Management:

Given that all content is dynamically generated via JavaScript, optimizing performance without sacrificing functionality proved to be complex.

Performance Optimization:

Enhancing page speed and optimizing the balance between design and functionality necessitated extensive revisions to both front-end and back-end processes.

Consistency Across Stores:

Ensuring uniform functionality and design across the UK, EU, and Polish stores required meticulous planning and execution.

Header Mega Menus:

Designing adjustable header mega menus based on the selected country and language proved challenging due to varying word lengths. Ensuring proper alignment across different languages required careful attention.

Custom Language Selector:

Developing a seamless custom language selector to switch between languages while maintaining the integrity of the mega menus and design was essential.

Our Solutions

  • Bug Fixing & Debugging: I debugged JavaScript and Liquid code, solving complex issues with selector overrides that disrupted functionality across multiple pages.A reusable snippet was created to manage CDN links and asset files, making future updates smoother.
  • One-Page Checkout Integration: Successfully integrated a one-page checkout that was fully compatible with existing features, third-party apps, and custom functionalities.
  • Dynamic Content Optimization: Optimized JavaScript and Liquid code to improve dynamic content performance while preserving all essential website functions.
  • Performance Optimization: Enhanced load speeds by optimizing front-end assets, reducing the impact of JavaScript on page performance, and streamlining backend processes.
  • Consistent Multi-Store Design: Implemented a consistent design and functionality across all three stores, ensuring smooth transitions between regions and languages.
  • Header Mega Menus: Developed header mega menus that dynamically adjust according to the selected language and country, ensuring proper alignment and readability.
  • Custom Language Selector: Created a custom language selector that allows users to seamlessly switch languages while maintaining design consistency, particularly within the mega menu and other dynamic elements.

Our Services

View All Services

Our Strategy

Clean, Maintainable Code:

Developed modular and reusable code, ensuring the ease of updates and customizations across all stores.

Performance Optimization:

Applied advanced strategies like image compression, lazy loading, and asset optimization to enhance page speed without compromising the user experience.

Multi-Store Consistency:

Ensured uniformity in both design and functionality for UK, EU, and Polish stores, accommodating specific regional needs.

Mobile-First Design:

Prioritized mobile responsiveness to ensure a smooth experience for shoppers on all devices.

Localized Experience:

Focused on delivering region-specific content while maintaining the integrity of the brand across different languages.

Results

Improved User Experience: The custom theme and bug fixes resulted in a smoother and more efficient shopping experience across all regions, with a focus on usability and speed.

Enhanced Checkout Process: The one-page checkout integration improved conversion rates by simplifying the purchase process.

Performance Gains: Optimization efforts led to faster page loads and an improved user experience, reducing bounce rates and improving overall satisfaction.

Localization Success: The custom language selector and region-specific content ensured a personalized experience for users in the UK, EU, and Poland, leading to better engagement.

Increased Consistency Across Stores: The customizations ensured a uniform look and feel across all stores, reinforcing the brand identity while catering to specific regional needs.

Ongoing Success

The God Save Queens Shopify stores successfully integrated custom theme development, one-page checkout functionality, and performance optimizations, resulting in an enhanced and consistent shopping experience across the UK, EU, and Poland. With a seamless, mobile-first design and localized features, the project showcased the brand’s commitment to providing a top-tier e-commerce experience. These enhancements positioned God Save Queens for continued growth in the global fashion industry.

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