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LAB DIP

Development of Lab Dip Shopify Store with Custom Functionalities and Performance Optimization

Lab Dip is an e-commerce store built on the Shopify SaaS platform. Currently live and using the Prestige theme, the store has been serving customers in the United States and the Netherlands for the past six years. The project involved optimizing the website for multi-market operations, enhancing user experience, improving performance, and integrating advanced functionalities to ensure seamless shopping experiences.

  • fashion or clothing industry
  • Custom Functionalities
  • Multi-Market Integration
  • Prestige Theme
  • Shopify +
  • UI/UX Enhancements
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Project Challenges

Customization Requirements

Understanding and implementing specific business needs for custom functionalities while ensuring a seamless user experience.

Multi-Market Operations

Managing pricing and product availability across multiple countries (United States and Netherlands), requiring careful currency and market regulation adjustments.

Theme Limitations

Overcoming the inherent constraints of the Prestige theme, requiring significant customization to align with branding and functionality needs.

Out-of-Stock Management

Effectively displaying out-of-stock variants while maintaining a user-friendly interface and upselling alternative products.

Performance Optimization

Ensuring that the website remained fast and responsive despite custom functionalities and advanced product filtering.

Bug Fixes & Stability

Identifying and resolving theme-related bugs, ensuring smooth user experience, and preventing errors in checkout and product display.

Code Maintainability

Developing a scalable and maintainable codebase for future updates and modifications.

User Experience & Conversion Optimization

Enhancing the PDP experience by displaying product variants as separate products, implementing color swatches, and dynamically updating product images based on user selections.

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Our Solutions

  • Custom Functionalities for Improved User Experience: Developed custom product variants that display as separate products on the collection page. Created custom swatches for the PDP page and ensured that selecting a color updates the corresponding product image dynamically.
  • Performance & Speed Optimization: Compressed images using WebP format and enabled lazy loading for optimized rendering. Minified JavaScript and CSS to reduce page load times and improve rendering speed. Deferred non-critical JavaScript execution to enhance performance.
  • Enhancing Product Discovery & Custom Navigation: Developed a custom hamburger menu for easy navigation. Created a custom announcement bar for real-time updates and promotional messages.
  • UI/UX & Engagement Enhancements: Designed a fully responsive and mobile-friendly layout to ensure seamless navigation across all devices. Integrated an affiliate program to encourage referrals and increase sales.
  • Multi-Market & Wholesale Support: Integrated Wholesale app to facilitate bulk purchases and support B2B transactions.
  • Order Tracking & Customer Experience Optimization: Developed ready-to-ship and out-of-stock functionalities to display real-time product availability on the PDP.

Our Services

Our Strategy

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Optimized Code for Scalability

Developed a structured and maintainable codebase for future updates and scalability.

Faster Site Performance Using CDN & Lazy Loading

Implemented Shopify’s CDN to ensure faster page loads.

Enhanced Product Discovery & Navigation

Designed an intuitive navigation system with custom filtering & search features.

Trust & Conversion Boosting Features

Integrated Trustpilot reviews and Instagram feeds to enhance brand credibility.

Expanded Business Model with Affiliate & Wholesale Integration

Developed custom solutions to support bulk buyers and affiliate marketers for growth.

Results

Faster Page Load Speeds Improved site performance, reducing bounce rates and increasing session duration.

Higher Conversion Rates Enhanced PDP layouts and custom swatches led to higher purchase rates.

Increased Affiliate Sales The integrated affiliate program drove additional revenue through referrals.

Stronger Mobile Experience Optimized mobile-first design improved usability on smartphones and tablets.

Seamless Multi-Market Support Customers in the United States and Netherlands experienced localized pricing and product availability.

Ongoing Success

The Lab Dip Shopify project successfully transformed the store into a fast, engaging, and highly optimized eCommerce platform. By integrating custom functionalities, performance optimizations, and seamless third-party applications, we enhanced the user experience, improved conversions, and optimized operations for multi-market transactions.

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